2025–2026 Luxury e-commerce
Logan Hollowell: Fine-Jewelry Storefront
A brand of one-of-a-kind, made-to-order pieces on a storefront that sold them like a generic catalog and wasn't built to be used by everyone. The design team reimagined the journey, and my job was to build it real on Shopify, keep it accessible, and not let the platform flatten it back into a grid.